Privacy Policy

01. INTRODUCTION

who we are

We are FIREPROOF STUDIOS LTD (also known as “Fireproof Games”), a company incorporated and registered in England and Wales with registered address at Hays House North Wing, Ground Floor, Millmead, Guildford, Surrey, GU2 4HJ and registered number 06687549 (“Fireproof”, “we” or “us”), and we are an independent games studio.

Where we decide the means or purpose of processing your personal data, we are the “controller.”

what’s this notice about?

This notice explains how we process personal data, as a controller, relating to individuals (“Website Visitors”, “you” or “your”) who visit www.theroomgames.com (“Website”); a website which enables the Website Visitors to learn more about “The Room game series” (the “Games”).

We update this notice from time to time, so you should check back in on a regular basis.

Please note that other websites or services mentioned on the Website are not operated by us, and you should refer to the privacy notices on those websites to understand how they process personal data.

what are your rights?

You have the following rights, although these rights may be limited in some circumstances:

If we rely on consent to process personal data, or send direct marketing, you can withdraw consent by email to the email address below.

how do you contact us?

f you have any questions concerning this notice, including how you can exercise your rights, please contact us at: [email protected].

If we can’t resolve your issue, you can also get in touch with the Information Commissioner’s Office: https://ico.org.uk/concerns
(or if you live in a European country other than the UK, you can submit a complaint to the supervisory authority in your country).

 

02. YOUR PERSONAL DATA AND HOW WE USE IT

website analytics

PURPOSE – We process certain information relating to the device on which you are accessing the Website to: (i) identify you; (ii) improve, test and monitor the quality and delivery of the Website; (iii) identify and correct any problems on our Website (such as bugs or problems); and (iv) perform essential business operations.

CATEGORIES OF PERSONAL DATA – When you visit our Website, we collect the following information relating to you (and your device) by storing a Google Analytics cookie on your device: IP address, the type of browser used on your device and the type of operating system used on your device. You can find out more information about how we use this cookie below, under Section 4 (“Cookies, Analytics and Similar Technologies”).

HOW WE USE IT – We process this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business, our Games, our Website and related services; (ii) further our commercial interests; and (iii) understand how you use the Website. Such interests are not overridden by your interests or fundamental rights and freedoms.

RECIPIENTS – We use a Google Analytics cookie to collect this information, and therefore this information is shared with Google LLC

HOW LONG WE KEEP THIS INFORMATION FOR – We retain this information for six months from the date of collection, following which it will be deleted.

marketing analytics

PURPOSE – We process certain information relating to you in order to understand Website Visitor traffic to our Website, and Website Visitor engagement with our Website.

CATEGORIES OF PERSONAL DATA – When you visit our Website, we collect the following information relating to you (and your device) by storing a Google Analytics cookie on your device: client ID, IP address, traffic source, pages visited, day and time of visit to the Website, time spent on the Website’s pages, the type of browser used on your device, the type of operating system used on your device, your device’s screen resolution and the type of your device. You can find out more information about how we use this cookie below, under Section 4 (“Cookies, Analytics and Similar Technologies”).

HOW WE USE IT – We process this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business, our Games, our Website and related services; (ii) further our commercial interests; and (iii) understand how you use the Website. Such interests are not overridden by your interests or fundamental rights and freedoms.

RECIPIENTS – We use a Google Analytics cookie to collect this information, and therefore this information is shared with Google LLC. We also share this information with Neonhive, who are providing Fireproof with PR and marketing agency services; as well as Cousin Media Group Limited, who are advising us on media planning and buying.

HOW LONG WE KEEP THIS INFORMATION FOR – We retain this information for six months from the date of collection, following which it will be deleted.

 

03. STORAGE, TRANSFERS AND DISCLOSURE

storage & transfers

We are based in the United Kingdom, regularly collaborate with an international network of partners and may from time-to-time use subcontractors based in other countries. As a result, there may be occasions where we transfer personal data to a country which does not provide an adequate level of protection. Where this is the case, we use contracts which give personal data the same protection it has in the UK. For more information, please contact us using the contact details at the start of this notice.

disclosure

In addition to the third-party recipients mentioned above, we may disclose your personal data:

 

04. COOKIES, ANALYTICS AND SIMILAR TECHNOLOGIES

Cookies, pixels and other technologies store and access data on devices to help websites and apps work. This list explains their purpose, how long they last, and who else can access their data. We get consent to use them unless they’re essential to the Website.

Most browsers allow control over cookies, for more information: Google Chrome | Microsoft Edge | Mozilla Firefox | Microsoft Internet Explorer | Opera | Apple Safari.

COOKIE/DATA – Google Analytics 4

DURATION – 2 years

PURPOSE – This is used to distinguish unique users by assigning a randomly generated number as a client indentifier

ACCESS – We use Google Analytics, and you can access the relevant privacy notice here